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Ehsan Khodarahmi (Marketing Consultant, London, UK)
Disaster Prevention and Management
Article publication date: 09 April 2022
Abstract
Purpose
The purpose of this paper is to identify all important aspects of media relations researched by others and write a succinct literature review in order to facilitate the data gathering procedure for the future research in the field. Reliable references are quoted to fulfil the purpose of this paper.
Design/methodology/approach
This paper aims to provide an easy to read literature review about media relations and explain terms by appropriate examples. This is done by reading other articles from previous research and reviewed contemporary issues in terms of media relations that businesses face and how they manage the whole process.
Findings
Throughout the course of the work, it was found that many small to medium‐sized businesses and organisations do not actually plan for their media relations and have limited knowledge of the concept. However larger organisations and conglomerates have a good understanding of media relations and use it as a powerful PR tool. Just a few of them integrate their media relations with other components of PR and this can allow some speculations.
Originality/value
Media relations should not be used when issues and crises rise; it is essential to have constant liaison with top media owners in order to be informed about what is going on in the market. This allows adopting/changing strategies when needed in order to earn more public trust, as well as proactively identifying potential issues. Such flexibility and relationship with the media helps businesses to hinder potential issues from being turned to any kind of situation, which may harm own brands and publicity. Therefore customers feel valued and the government trust that particular business activity, because it is in favour with the society. Hence it gives invaluable credit to the business of the company.
Media or Personal Relations? Exploring Media Relations Dimensions in South Korea
Samsup Jo, Yungwook Kim
First Published June 1, 2004 Research Article
Abstract
This study examined the dimensions of media relations and their impact on how public relations is valued. The results showed that three factors determine media relations in South Korea. The first principal factor demonstrated existence of informal relationships in media relations. The results also affirm the personal influence model of public relations. Establishing personal relationships with journalists is a critical task among public relations practitioners. If public relations practitioners do not possess personal relationships with appropriate journalists, they often have difficulty getting media coverage. In particular, personal relationships play a critical role in the event of minimizing unfavorable media coverage.
Promoting online media relations: Public relations departments’ use of Internet in the UAE
Abstract
This paper discusses the use of Internet by public relations departments in the United Arab Emirates, to reach their key publics online and to gather information and monitor data to perform their tasks and to promote and develop their relations with the news media. Findings of the study show that all 24 organizations have a homepage, but only two thirds of them are posting their publications on the net, and only one third are using electronic newspapers to monitor their coverage in the media and to gather news, data and information of importance for the various tasks they perform. Only three organizations out of 24 have an online newsroom, and only two have a virtual tour about the organization. None of the surveyed organizations’ Web site has a film or videos. Organizations in the United Arab Emirates still have a lot to do to take advantage fully and rationally of what interactive communication, Internet and online publications are offering for a better performance and more effective public relations.
